Clash Network is looking to become a fun place for internet users to stop by when looking to make a choice in consumer products, car or celebrity preference.
We believe decision making is threefold:
We believe making a decision is more than just an individual process based on rational criteria. A purchasing decision is based on three main criteria.
The Influential Power of other people
Emotional Connection to a brand or person
The underlying rational need to make a choice
Clash Network’s sites addresses the first two of these dimension, by adding the social prioritization to the information overload on the internet.
Let's have some fun while doing it:
We can only engage our users (and ourselves) properly if there is a fun aspect involved. The fun of Product Clash is not mutually exclusive to the information purpose, so "dull" people are perfectly able to enjoy the site experience.
